NBA star Yao Ming's season-ending injury might make him miss the Beijing Olympics. While doctors say he should still make the Games, healing is expected to take until around June, which is very close to the Olympics' August 8 opening ceremony. Yao Ming's injuries have prompted major concern among Chinese sponsors and television stations broadcasting Rockets games as viewership tends to fall dramatically when he is not playing. But this, as media strategist Lili Leung says, will have little effect on Yao Ming as a brand. His market value is still very, very high. If you look at his roster of sponsors, he's got several, several sponsors and many other sponsors who are lining up to sign with him as well. If he does make a full recovery, then it is quite a big ticket item in terms of a big story, a big win story for sponsors as well. The Houston Rockets' All-Star center has been diagnosed with a stress fracture in his left foot that will end his NBA season.