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TAP Portugal is the Portuguese leading airline, member of Star Alliance since March 14, 2005, the same day on which the company also celebrated its 60th anniversary. Its Lisbon hub is a key European gateway at the crossroads of the African, North & South American continents, where TAP stands out as the leading carrier in operation to Brazil, currently with 67 frequencies a week.
TAP’s current network comprises 58 domestic and international destinations in 25 countries world-wide, with an even greater range of cities beyond its own system-wide network served by code-share operations with a number of partner airlines all over the world.
Thus, TAP offers customers an extended and highly flexible choice while providing them with the most convenient scheduled flights and easy connectivity onto further distant destinations.
Along with PGA, acquired in 2007, TAP currently offers over 1,850 weekly flights in average, on a modern fleet of 53 Airbus aircraft, to which add some more 16 aircraft servicing PGA. In the whole, the Company’s current fleet now comprises 69 aircraft.
Quality service to customers is the company’s top priority and as such TAP continuously strives to upgrade and improve its product and services tailored to meet travellers’ expectations.
Retaining the Portuguese character of the Company’s brand and quality service as the basic concept and its differentiating mark has been the main driver of TAP strategy in most recent years.
TAP is changing – New Branded Products launched
“Come aboard the Freedom of Choice – One Flight, Five ways to Travel”
Keeping abreast with change, TAP recently redesigned its commercial strategy and is currently launching new products aimed at different targets.
These were designed to add more quality and flexibility to services offered to customers along with a wider choice, a new focus on price and the strengthening of the Company’s transparency in communicating with the travelling public.
Thus and pursuing an orientation whose top priority is customers and living up to their expectations, TAP launched five new branded products: tap/executive; tap/plus; tap/classic; tap/basic and tap/discount, based on the concept “Come aboard the freedom of choice – One Flight, Five ways to travel”.
These new fare products were developed to meet customers’ different motivations and needs, and include, in the whole, a varied offer of features and services, ranging from the best promotional prices (tap/basic & tap/discount) to the best Business class service (tap/executive).
Recent Awards
In 2006, TAP was awarded the prize as the Best Airline in 2005 by the “Publituris” newspaper and the new company image was also awarded the prize of Best Branding & Rebranding by the specialized Portuguese publication “Meios & Publicidade”.
The Frequent Flyer Program (FFP) – TAP Victoria – also won Freddie Awards as Program of the Year, Best Redemption Award and Best Member Communications in 2005.
In November 2007, TAP was awarded at the WTM (World Travel Market) in the U.K., in recognition for its highly valuable contribution to the development of the Tourism industry in Portugal.
Facts & FiguresTotal revenue: US$ 1.76 bn
Daily Departures: 260
Countries served : 25
Airports served: 61
Major Hub Airports: Lisbon, Porto
Revenue Passenger Km: 19.14 bn
Annual Passengers: 7.8 m
Number of employees: 6,300
Fleet: 69
葡萄牙航空公司是葡萄牙的领先航空公司，在 2005 年 3 月 14 日，公司成立 60 周年之际成为星空联盟的成员。 其在里斯本的航空枢纽是连接非洲、北美及南美大陆的重要欧洲通道，而且葡萄牙航空公司是开辟至巴西航线的主要欧洲航空公司，目前每周运营 67 班航班。
葡萄牙航空公司目前的航线网络包括 58 个国内和全球 25 个国家的国际目的地，并通过与世界各航空公司合作伙伴进行代码共享，进一步拓展了其网络的覆盖范围。
此外，在为客户提供最为方便的定期航班和轻松转机的同时，葡萄牙航空公司还为其提供了多种更灵活的选择。
葡萄牙航空公司于 2007 年并购 PGA 航空公司，目前平均每周提供超过 1850 个航班，拥有 53 架空客飞机的现代化机群，其中新增了以前为 PGA 航空公司服务的 16 架飞机， 现在公司总共拥有 69 架飞机。
葡萄牙航空公司的最高宗旨是为乘客提供优质的服务，并且不断努力升级和改善其为乘客量身打造的产品与服务，满足其不断变化的需求。
葡萄牙航空公司保持了其品牌的葡萄牙特色，并以优质服务作为其基本运营理念，同时伴以其特色的服务标志，共同成为促进公司战略成功的主要驱动因素。
葡萄牙航空公司在不断变化进取之中 - 已推出新品牌的产品
“登机享受选择之自由 - 一个航班，五种旅行方式”
葡萄牙航空公司时刻保持求新求变，最新重新设计了其商业战略，目前正在推出瞄准不同客户群的新产品。
这些产品可为乘客提供更高质量、更加灵活的服务，而且选择余地更大，同时也关注价格，并在与客户沟通方面加强了公司透明度。
公司将客户以及满足其预期作为公司的最高准则，为此推出了五种新品牌产品： tap/executive、tap/plus、tap/classic、tap/basic 和 tap/discount, 所有都立足于“登机享受选择之自由 - 一个航班，五种旅行方式”的理念。
这些新特惠产品旨在满足客户的不同需求，其中包括各种特色与服务，涵盖从最低促销价格（tap/basic 和 tap/discount）到最佳商务舱服务的全部范围 (tap/executive)。
最近奖励
2006 年，葡萄牙航空公司被专业报纸“Publituris”评为“2005 年度最佳航空公司”，同时公司新形象还被葡萄牙专业出版物 “Meios & Publicidade”评为“最佳品牌和重塑品牌”奖 ”.
在 2005 年，葡萄牙航空公司的飞行常客计划 (FFP) – TAP Victoria – 荣获法兰迪年度计划奖、最佳兑换奖和最佳成员沟通奖。
2007 年 11 月，葡萄牙航空公司因其对葡萄牙旅游行业发展的巨大贡献而获得英国 WTM（World Travel Market，世界旅游市场）的大奖。
事实与数字销售收入： 17.6 亿美元
每日航次： 260
服务国家 : 25
服务机场： 61
主要航空枢纽机场： 里斯本、波尔图
乘客公里数 (RPK)： 191.4 亿
每年乘客： 780 万
员工人数： 6,300
机群： 69
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