4.Democracy on the web works

Google works because it relies on the millions of individuals posting websites to determine which other sites offer content of value. Instead if relying on a group of editor or solely on the frequency with which certain terms appear,Google ranks every web page using a breakthough technique called PageRank.PageRank evaluates all

of the sites linking to a web pages and assigns them a value,based in part on the sites linking to them. By ananlyzing the full structure of the web, Google is able to determine which sites have been "voted" the best sources of information by those most interested in the information they offer. This technique actually improves as the web gets bigger,as each new site is another point of information and vote to be counted.

5.You don't need to be at your desk to need an answer

The word is increasingly mobile and willing to be constrained to a fixed location. Whether it's through their PDAs, their wireless phones or even their automobiles, people want information to come to them. Google's innovations in this area include Google Number Search, which reduces the number of keypad strokes required to find data from a web-enabled cellular phone and on-the-fly translation system that converts pages written in HTML to a format that can be read by phone browsers.This system opens up billions of pages for viewing from devices that would otherwise not be able to display them,including Palm PDAs and Japanese i-mode,J-Sky,and EZWeb devices.Wherever search is likely to help users obtain the information they seek, Google is pioneering new technologies and offering new solutions.

6.You can make money without doing evil.

Google is a business. The revenue the company generates is derived from offering its search technology to companies and form the sale of advertising displaying on Google and on the other sites across the web. However,you may have never seeb an ad on Google. That's because Google does does not allow ads to be displayed on our results pages unless they're relevant to the results page on which they're shown.So, only certain searches produce sponsored links above or to the right of the results.Google firmly believes that ads can provide useful informaion if, they are relevant to what you wish to find.

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