与上司沟通实战技巧之三——市场营销篇（二）
http://www.ebigear.com 荒漠骆驼 maplesky 2008-05-13 阅读145
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It’s going to be the pride……（这将是……的骄傲）
《白领英语900句》“研究购买动机，掌握市场趋势”是一个优秀的销售员的基本素质。把新产品介绍给客户，首先必须了解对方的购买动机（motivation）,而后再据其动机行游说之能事，譬如基于对方要求优于现有产品的动机，可说 “It’s going to be the pride of our country.”抓住对方比较品质的心理，则用“We have been testing this product and found our product is more average than the other brands…”等等。能命中对方要害就成功再望了。
They talked over at great length the matter of how to increase the sale of your products.
他们详细地讨论了怎样增加你方产品的销售。
How about attaching a discount coupon?(附上优惠券如何？)
《白领英语900句》：优惠券是很多商家的一个促销形式，也是吸引顾客的一个重要因素。除此之外还有attach a lottery ticket（附上抽奖拳）
无限扩展
Boss words:
1. According to your estimate, what is the maximum annual turnover you could fulfill? （据你估计，你能完成的最大年销售量是多少呢？）
2. Does anyone have any good suggestions for next month’s promotion?(对于下个月的促销，各位有什么好的建议？)
3. I doubt the effectiveness of that.(这个办法从效果上看值得怀疑。)
4. Excuse me ,But on what is your research based?(抱歉。你们的研究依据是什么？)
5. According to the report, your team did not do well last month, Justin. The sales volumes were down by 26% in comparison with the same period last year. Can you explain this?( Justin,根据报表，你们的小组上个月业绩不怎么好。跟去年同期相比，业绩下滑了26%.这怎么解释？)
Salesman words:
1. According to our experience, these handicrafts can find a ready market in Japan.（根据我们的经验，这些手工艺品在日本销路很好。）
2. We are trying to find a market for this article. （我们正在努力为此项商品找销路。）
3. The market situation is not known to us. We can discuss further details when we have a thorough knowledge of the marketing possibilities of our products. （我们还不了解市场情况。等你们全面了解我们产品销售可能性之后，我们再进一步细谈。）
4. Our market still has great potential. （我们的市场仍有很大潜力。）
5. Our team has worked on a special project to estimate the market size of our new product. According to our research, many of the young people find it an attractive item that they would like to purchase.(我们这一组所作的专项计划是评估公司新产品的规模。根据我们的研究，许多年轻人觉得这是一种会引起他们购买欲望的商品。)
实战对话：
Boss: So Jenny, do you have a marketing plan for our new ice-cream sandwich?（Jenny，你对我们新的冰激凌三明治有什么营销计划吗？）
Salesman: Yes I do. After going through our S.W.O.T. process, What we’re in good of our main strengths are the quality of our ice-cream, and a good market for the novelty of a choice of flavors.（是的我有。经过SWOT分析，我认为我们的经营状况很好。我们的主要优势之一是我们冰激凌的质量和创新的口味在市场上有很大商机。
Boss: I assume we don’t need to worry about creating a need ,the summer almost here.（我想夏季就要来临，我们不用再为创造需求而担心。）
Salesman: Right. As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion will be through advertising, We haven’t finalized our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week?（对。至于营销组合，我们要用像巧克力一样的深褐色字母的金箔纸来包装它，仿造巧克力，比我们的巧克力脆皮冰激凌贵20％。下个月将要再全国有选择地投放市场。主要通过广告促销的策略。我们还没有最终决定我们的广告，因此我还要通知你。我们下周初能见一下面吗？
Boss: Sure. Let me check ... how about Tuesday morning at 10:30?（当然可以。让我看一下……星期二早上10：30怎么样？）
Salesman: Uh, let’s see ... okay with me.（恩……好的）
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