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Reuters Sets Unusual Deal With Newspaper
Reuters Group PLC has signed an agreement to provide the International Herald Tribune with news for the paper's business section, hammering out a new revenue-sharing model.
The Paris-based newspaper will share revenue with Reuters from advertising that appears adjacent to the articles in its print and Web editions instead of paying Reuters a subscription fee to run its news, which is the typical arrangement for newspapers and wires services.
The unusual arrangement, which begins on Jan. 7, is an example of how media organizations are experimenting with ways of generating revenue when news is freely available on the Web and in free newspapers often given to morning commuters in cities across Europe.
'It's a new model,' said Michael Golden, publisher of the International Herald Tribune. Under terms of the deal, the IHT will end its arrangement with New York-based Bloomberg LP, which has provided the paper with several pages of business articles a day since 2002 in Asia and since 2005 in Europe. The articles have appeared under the headline Marketplace by Bloomberg in Europe and Business Asia by Bloomberg in Asia. A Bloomberg spokeswoman couldn't be reached for comment yesterday.
The Reuters deal covers the entire business section, and the IHT will rename the section Business with Reuters in Europe and Business Asia with Reuters in Asia. Mr. Golden said that the Reuters deal would 'possibly' reduce the IHT's editorial costs and that the paper doesn't plan to reduce the number of business stories written by its own journalists. The companies declined to discuss financial terms of the ad-sharing deal.
Reuters also will provide video reports to the IHT Web site, and IHT articles will be made available to Reuters's corporate clients.
The IHT sells about 250,000 copies a day. It is owned by New York Times Co., which exercised an option in 2003 to buy the 50% stake it didn't own from Washington Post Co. Many of its articles are from the New York Times, although it also has its own reporting staff.
For Reuters, the deal is an opportunity to tap a new source of revenue for its news and get some marketing by putting its brand on part of the newspaper. The news division, Reuters Media, is the smallest part of London-based Reuters, which makes most of its profit selling financial data to banks and investors. Reuters Media reported an operating profit of GBP 15 million ($30.5 million) last year out of GBP 256 million operating profit for the entire company.
Reuters is looking to make similar arrangements with other newspapers around the world, said Monique Villa, managing director of Reuters Media. Four Reuters editors will help select articles for the paper, she said.
Reuters has agreed to be acquired by media group Thomson Corp., based in Stamford, Conn., for GBP 8.7 billion. The deal is expected to close in the first quarter.
Reuters and IHT compete with Dow Jones & Co., parent of The Wall Street Journal.
路透集团(Reuters Group PLC)签约从明年1月7日起为《国际先驱论坛报》(International Herald Tribune)财经版面提供新闻内容，由此开创出一种新的媒体收入共享模式。
双方将打破多年来的媒体内容供应协议惯例，《国际先驱论坛报》无需向路透支付内容使用费，而是与路透共享路透新闻为其印刷版和网络版带来的广告收入。
这种不同寻常的安排为媒体行业在网络免费新闻随处可得的今天探索新的收入来源树立了一个先例。
“这是一种新的模式，”《国际先驱论坛报》的出版人麦克尔•高顿(Michael Golden)说。根据协议条款，《国际先驱论坛报》将终止与纽约彭博资讯(Bloomberg LP)的内容供应协议。彭博资讯分别从2002年和2005年起为《国际先驱论坛报》的亚洲版和欧洲版提供好几个版面的新闻内容，这些内容分别被归在“彭博亚洲商务”(Business Asia by Bloomberg)和“彭博市场资讯”(Marketplace by Bloomberg)名目之下。记者未能及时联系到彭博资讯的发言人就此发表评论。
此次路透签署的协议覆盖《国际先驱论坛报》的欧洲版和亚洲版的整个财经版面，版面名称也将相应改为“路透商务”(Business with Reuters)和“路透亚洲商务”(Business Asia with Reuters)。高顿说，与路透签署的这项协议将“有可能”减少《国际先驱论坛报》的编辑成本，但他同时表示，《国际先驱论坛报》没有缩减自己记者所写文章篇幅的计划。两家公司皆拒绝透露这项广告收入共享协议的具体财务条款。
根据协议，路透还将为《国际先驱论坛报》的网络版提供视频报导，而路透当前的公司客户也可享用《国际先驱论坛报》的文章内容。
《国际先驱论坛报》当前的日发行量为25万份。原本纽约时报公司(New York Times Co.)和华盛顿邮报公司(Washington Post Co.)各持有该报50%的股权，后来纽约时报于2003年执行先前约定的选择权买下了华盛顿邮报手中的50%股份。《国际先驱论坛报》虽然也有自己的记者，但它的多数文章都来源于《纽约时报》(New York Times)。
对于路透而言，这笔交易为其提供了挖掘新闻业务新的收入来源的机会，同时也使自己的品牌得到了一定程度的宣传。路透集团总部设在伦敦，它的大部分利润来源于其为银行和投资者提供的金融数据服务，新闻部门路透媒体(Reuters Media)是其旗下规模最小的业务。
根据年度业绩报表，路透媒体去年营运利润仅有1,500万英镑（约合3,050万美元）,而整个路透集团去年的营运利润是2.56亿英镑。
据路透媒体执行董事莫尼克•维拉(Monique Villa)称，路透眼下还在全球各地寻求与其他报纸进行类似的合作。据她所言，将有四名编辑负责为《国际先驱论坛报》选稿。
今年早些时候汤姆森公司(Thomson Corp.)提出以87亿英镑收购路透集团的计划已经得到路透的认可，预计这笔交易将在明年第一季度完成。
路透和《国际先驱论坛报》是《华尔街日报》(Wall Street Journal)母公司道琼斯公司(Dow Jones & Co.)的竞争对手。
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