美国豪华品牌COACH 在中国高调打假

COACH TAKES FIGHT DIRECTLY TO THE COUNTERFEITERS





By Richard McGregor in Beijing

Friday, April 27, 2007





Coach, the US handbags and accessories group, says it is taking a higher-profile approach than many of its competitors in fighting counterfeiting in China, a market that offers huge potential for the future.

Foreign luxury goods companies all have extensive anti-counterfeiting programmes in place in China and use private investigators and lawyers who work with local authorities to combat the manufacture, sale and export of fake products, but many prefer to keep such policing operations quiet.

Carole Sadler, the New York-based general counsel for Coach, said, however, that the company's approach was to be as “vociferous and vigilant” as possible.



英国《金融时报》马利德(Richard McGregor)北京报道

2007年4月27日 星期五





美国手袋及配饰集团Coach表示，在打击中国假货方面，该公司采取了比许多竞争对手更为高调的策略。中国市场提供了巨大的未来发展潜力。

外国奢侈品公司在中国都制订了详尽的反假冒计划，同时利用私人调查员和律师，与地方机构合作打击假货的制造、销售和出口，但许多人更倾向于低调开展这些行动。

然而，Coach驻纽约的法律顾问卡罗尔•萨德勒(Carole Sadler)表示，Coach采取的方式将尽可能“张扬且保持警惕”。

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